Use a home's smart value as a selling point

What is your home's IQ? Decades ago, this question would make no sense. Today, there is such a thing as a smart home. This term refers to automation or domotics, which is essentially advanced technology or robotics used in a domestic environment. If you are a real estate agent, you can use a home's smart value as a selling strongpoint.

An automation system in a home often controls things like lighting, climate, home security or appliances. If your client has a smart house, he or she might be able to turn on the lights, the heat, the alarm system and much more through a voice command from a remote location. Home buyers nowadays are often attracted to homes that are semi or fully automated.

A smart home can start dinner or a fire in the fireplace for your clients

You might be listing a house on the market or conducting a tour for prospective buyers. It pays to mention features that add convenience to a busy lifestyle. For instance, you might want to let your client know that he or she can get dinner started without having to be there in person to do it. It might also be possible to light a fire in the fireplace so that there is a cozy and welcoming ambience when your client brings guests home for supper.

Updating a home to make it smart can cost tens of thousands of dollars

Your clients will be happy to learn that a house they are interested in is already equipped with automation. Many people pay as much as $15,000 or more to add domotics to a home. Buying one that is already automated can be a big money-saver in the long run.

Buyers of all ages are attracted to smart homes

A home that is fully automated is a selling point for clients of all ages. Millennials love anything that is technologically advanced or trending. Elderly clients, especially those with arthritis or mobility issues, will love being able turn on appliances, lights and other home features through voice commands.

A smart home can help buyers conserve energy and save money, which is also a feature that is attractive to all ages. Make sure you give a home automation system the spotlight on a special features sheet, in online advertising and while you are telling your clients about a house for sale. It's not uncommon for buyers to be interested in several homes at once. By using a home's smart value as a selling point, you might be able to gain favor toward one house over another.


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