The recent health scare made things difficult for real estate agents since many potential clients were nervous about leaving home, much less selling their homes and moving. Nevertheless, you do not have to let the fierce competition in the real estate world scare you away from pursuing your dreams of becoming a top-notch, in-demand agent.
Most successful agents will admit that it is not luck alone that yields success in this fast-paced industry, and many have certain habits in common that keep them moving forward, building their businesses and accomplishing their goals.
Start the day right
Not only in real estate but in any business, the highest achievers typically rise early and have a morning routine they stick with. This should include self-care, like eating a good breakfast and working out. Morning is the ideal time to list your tasks for the day and prioritize them. Certain items on your list might seem trivial, but it is critical that you block out time each day to deal with the following:
- Checking and responding to emails
- Returning phone calls as soon as possible
- Creating and sending marketing emails to increase your sphere of influence
- Networking with other agents and potential client pools
- Expanding your community involvement
- Learning more about your area of expertise
Having intimate knowledge of local neighborhoods, activities, schools, community events and future plans allows you to provide this information to your clients, and it’s information beyond what they can learn through a Google search. It also helps you build a reputation as an agent who loves and is invested in your community, which is important to many clients who are looking for a forever home.
Don’t be satisfied
Successful real estate agents are not content unless they continue to learn about their industry. This includes studying the real estate market and trends, but it also means ongoing education in your field. To maintain your license, you will have to take continuing education courses, and you should make the most of these to broaden your scope and remain competitive.
Additionally, you may look for other opportunities to learn, such as college courses in accounting, marketing or business. Learning more about today’s technology is always beneficial, and the most successful agents usually have a high level of tech savvy. This can give you an edge in your marketing, data analysis and communication with your clients. Adding to your knowledge a little each day can keep you leaps and bounds ahead of the competition.